Email Marketing & Automation
Email marketing is still one of the most effective channels for marketing your business today, but it’s evolving.
While newsletters and one-off campaigns will always have their place in your email marketing strategy, the smartest companies are starting to set up automatic email campaigns that trigger off of a user’s actions.
Why? Because these automatic emails are timely, personalized and hyper-relevant to the reader. As a result, they are opened and clicked more frequently and drive visits and revenue for your business.
Email marketing automation
Email marketing automation is for everyone. Save time and send effective campaigns with our email marketing automation services.
Email marketing automation is especially effective when you’re working within these four areas:
Welcoming new and potential customers
Say someone has visited your website for the first time. What do they see? A discount code in exchange for their email? A whitepaper to download in exchange for an email? Or perhaps, the only place to input their email address is when they checkout.
We’ve set up email automation tracks for each of these different types of customers. These tracks range from a single email showcasing your services to a series of several emails that onboard customers as to what your company is all about.
Follow up on website activity
Remember our automation story at the beginning of this page? That’s an example of a follow up on website activity. A customer makes a purchase, and an automated email (that looks personalized) goes out to see if they’re happy.
We’re also able to send emails based on other pieces of activity, like what webpage they signed up for emails, if they opened any of the automated emails, and if they made a purchase.
Putting purchase data to good use
This is where automation gets fun. You’ve got repeat customers who have spent thousands with you. You’ve got one time customers who tried your service nine months ago. Not all customers are created equal, and this is an area where we can really put data to work.
An example.
One automation campaign we’ve set up is based on the knowledge that if a customer doesn’t purchase again within 45 days, they’re 86% less likely to purchase from our client again. Yikes.
Those first 45 days are crucial to sending customers things like product care instructions and product recommendations based on their previous purchases. If they slip beyond that 45 day window, they’re automatically put into a separate “recovery mode” track that gives customers incentives to purchase again.
If you have purchase data, we can dissect it and put its power to use.
Event Emails
You host webinars, you put on events, and you have sales. These special event emails all deserve an automation track – starting from when the customer signs up, leading up to the event, and post event.
Setting up an event email automation marketing series once led our client to close 5 times the amount of business they were from when they didn’t have the automation in place.
Grow your business
Because email automation works on a basic trigger and action system (i.e., when a specific trigger happens, send this specific email or set of emails) you are really only limited in what you can do by your creativity and business needs.
Integrate to succeed
Automated emails like the ones above can help grow your business without having to put hours of your precious time and effort into creating and sending email campaigns.
However, most of the emails require you to keep your lists up to date and your customer information accurate.
This can be a time consuming process if done manually, however there is a better way.
By integrating the applications you use to run your business – such as your eCommerce platform or accounting package – with your email marketing software you can ensure all the information you need to send automated emails is always available and up to date.