It goes without saying; in order to sell a given product, there must be customers who wish to buy it. An
Azure e-commerce platform allows you to analyze the traffic on your website and thereby identify the conversion rate which means you can monitor the proportion of visitors in your webshop that ends up with actually buying a product. Based on information about your customers' behaviour and possible purchase patterns on your website, you can organize special offers and introduce new products in your wepshop.
With an
e-commerce solution on Azure you are thus able to provide a customized shopping experience for every single customer with targeted products and offers and thereby increase the customer satisfaction through a sustained commitment in your webshop - both before, after and during the actual sale.