Customer Relationship Management, CRM
Customer
The customer is the most important element which by buying or renting, acquires or uses goods or services from a preferred company. The price is mutually agreed and the customer has the possibility to choose between different products and suppliers. In this context, a customer is also known as a client, buyer or user of the products / services provided by a company or organization, called the supplier, seller or supplier.
Relationship
In the business world Relationship refers to a condition involving mutual relationships between persons or parties. In this context it involves more interaction with your customers and give you a greater understanding of their needs. The more you interact, and thereby understand your customers, the better chance you have to build a strong business relationship with them.
Management
Here Management refers to the overall management of all customer contacts. Not only within customer support, but also the management of all the interactions with the customers, which means that you both thinks and acts customer oriented.