IwebSquare

Your brand identity is what will convince people to become faithful clients or to go elsewhere. Relevance is the single greatest determining factor for a brand's long-term success. The strongest brands are relevant and make a difference in people’s lives. Relentlessly relevant brands consistently inspire us and move us to action. They make smart, bold moves that amaze customers, push competitors out of consideration, and – at times – define entirely new categories and markets. When your brand strategy and the experience you deliver to consumers are inextricably linked, you’ll achieve increased demand, greater share of wallet and loyalty levels competitors will envy.

Over the past 15 years, IWebSquare has helped many companies to establish relevance and drive growth by creating customer experiences that drive brand loyalty. We combine our strengths in building relevant brands, transforming customer experiences and accelerating growth, with our deep digital expertise to help companies grow better in the short and long term.

Problems We Solve:

How can I revitalize my brand?
How can I reposition my brand relative to emerging competitors?
How can I better align my customer experience with my brand?
How do I engage my employees with my brand?

Services We Offer:

Brand Positioning
Brand Portfolio
Customer Experience
Brand Architecture & Naming
Visual Systems
Employee Engagement

Our Process

Discovery

From brand strategy to implementation (logo design and brand messaging), brand experience design and brand management—our comprehensive brand discovery process is designed to get at what you, your prospects and your customers think and feel about your brand. And we do this through a process that engages and pulls from the expertise of those who know your brand best—your customers and employees—and then compares that to the positioning of your competitors and your industry.

Development

Through our collaborative process, we brainstorm and conceptualize brand concepts and messages that look and feel like you. We develop mood boards to help create the visual look and feel, create concepts for brand identity and messages and collaborate with your team to refine these concepts to fit your organization. We’ll develop marketing collateral that does more than set you apart from your competitors. It gets you noticed and fuels your growth.

Launch

Now this is the fun part! To bring your new brand to life, we can help you plan an internal and external brand launch. Internally, we’ll focus on training to turn your team members into brand ambassadors. We’ll create brand standards and templates that make it easy for your team to adopt the new brand. Externally, we’ll help you introduce your customers and prospects to your brand with online and offline marketing and sales messages that help you stand out.

The Results you can expect:

GrowthSeize market share and raise revenues.
AdvocacyTurn your customers into brand fans who sing the praises of your products and services.
IntimacyGain a deep understanding of how to deliver what your customers want—because they care enough about your brand to tell you.
MeasurabilityAnchor your approach in economic metrics based on your customers’ lifetime value.
AlignmentSync your brand strategy with your business strategy.
LongevityBuild a repeatable strategy that works for your brand over the long term.