The journey of the brand Sunita Shekhawat - Jaipur began with Sunita Shekhawat and Dileep Singh, first-generation entrepreneurs. With no prior experience in jewelry, they transformed a spare bedroom in Jaipur into a small boutique, driven by a passion for heritage and enamel craftsmanship. Their first milestone came with the launch of "Midas Signature Jewelry," inaugurated by the elegant Rajmata Gayatri Devi of Jaipur, symbolizing their connection to Rajasthan’s royal legacy. From humble beginnings, they built a brand celebrated globally for blending tradition, innovation, and artistry—a timeless story of perseverance and excellence.

Sunita Shekhawat – Jaipur hosted its inaugural in-store jewelry event in Jaipur, marking a significant milestone in its journey. Graced by Princess Diya Kumari of Jaipur as the Guest of Honour, the event celebrated craftsmanship, tradition, and the brand’s growing prominence in luxury jewelry. Her regal presence underscored the brand’s deep connection to Rajasthan’s royal heritage. Guests admired exclusive enamel collections, showcasing the artistry and innovation that distinguish the brand.

A defining moment for the brand was its front-page feature in Bombay Times under the headline 'Jewel in the Crown.' This prestigious coverage highlighted the brand’s artistry and innovation, introducing it to a broader audience in Mumbai. Adding to its significance, Rajmata Gayatri Devi of Jaipur personally endorsed the brand in an exclusive interview, commending its exceptional craftsmanship. Her support enhanced the brand’s reputation beyond Jaipur, positioning it as a rising star in luxury jewelry. This rare recognition established the brand as a pioneer in blending traditional artistry with modern design, solidifying its national and global appeal.

A momentous occasion for the brand was designing bespoke jewelry for the royal family of Jodhpur for the wedding of Yuvraj Shivraj Singh and Gayatri Kumari Pal. Rooted in a longstanding relationship and Sunita Shekhawat's childhood exposure to Rajasthan’s royal heritage, the collaboration beautifully fused tradition with the brand’s artistry. Each piece of jewelry embodied Jodhpur’s regal legacy, and the collection was met with high praise from the royal family, further solidifying their deep association with the brand. Sunita has long had the patronage and admiration of the Maharaja and Maharani of Jodhpur, and this royal endorsement elevated her reputation as a creator of timeless, bespoke treasures—revered by connoisseurs and celebrated by Rajasthan’s royalty.

The evolution of the brand from an eponymous label to an internationally renowned name has been marked by significant milestones in branding and media recognition. A feature in The New York Times highlighted the brand’s artistry and innovation, setting the stage for its global appeal.

As branding underwent a transformational overhaul, leading fashion and lifestyle publications such as Vogue, Harper’s Bazaar, and Hello! began featuring the brand. They delved into its exquisite designs, creative journey, and even Sunita Shekhawat’s personal story, captivated by the narrative behind the artistry. These campaigns and features cemented the brand's reputation as a pioneer in luxury jewelry.

The second Sunita Shekhawat Jaipur boutique opened at DLF Emporio, India’s premier luxury shopping mall, renowned for hosting top global and Indian luxury brands. Known for its invite-only concept, DLF Emporio provided the perfect setting to showcase the brand’s heritage-inspired jewelry to Delhi’s discerning clientele. Managed by Niharika, the store embodies the brand’s commitment to artistry, exclusivity, and personalized service. Sharing the space with other prestigious global brands such as Cartier, Louis Vuitton and Rolex, the boutique enhances the brand’s presence in India’s most exclusive retail destination, reinforcing its reputation as a leader in luxury jewelry.

In March 2024, Sunita Shekhawat inaugurated the Museum of Meenakari Heritage (MoMH) in Jaipur, India’s first institution dedicated to the ancient art of Enamel. Spanning over 3000 sq. ft., the gallery is situated near Jaipur’s historic walled city. The museum features over 300 images sourced from more than 15 prestigious museums, private collections, art galleries, and auction houses across the globe, documenting the intricate history of enamelling from Renaissance Europe to its arrival in India. These include renowned institutions such as the British Museum, V&A Museum, Art Institute of Chicago, Metropolitan Museum of Art, The Al-Thani Collection, Aga Khan Museum, The Hermitage, and Sotheby’s, among others. The launch of MoMH has garnered unprecedented global coverage, with features in leading publications like Condé Nast Traveller, Vogue, Harper’s Bazaar, and The Times of India. This initiative marks a significant milestone in preserving India’s cultural heritage while promoting the global recognition and appreciation of enamel craftsmanship.