We are a team with a background in education that wanted to build a better way to support our schools, our students and our families. So we went for it. The solution had to work for our schools, PTAs, support groups, booster clubs and teachers and had to be easy for communities to use. It had to be a 21st century solution with 21st century controls for school districts. It had to be transparent and cost effective for school systems and for those who wanted to give. These were non-negotiables.So that is where we started.