About
CCTV Security Pros supplies security systems to over 50,000 customers, including government agencies and some of the largest companies in their respective industries. CCTV Security Pros security systems can be found in automotive dealerships, chain restaurants, hardware stores, hotels, and even courthouses.
The Challenge
The goal of the project was to generate more sales, with a focus on SEO, PPC, and social media. CCTV Security Pros needed help in developing an upgraded website that would work congruently with the large PPC campaign on Google. They wanted to partner with a technical partner that could serve as a long-term resource for in updating resetting and renewing the website. Development was to maximize our efforts in PLA [product listing ads], PPC [pay-per-click], online ads, and affiliate marketing to grow the brand as well as increase revenue from e-commerce and email marketing. Enhanced social media presence, was also a goal of the development. This all centered on making the website the hub of these online marketing and brand-building strategies.
The Approach
First, we worked with the client to create a list of goals and wanted features, we then outlined the concept and desired flow. After that was completed we went through the features and look and feel of other websites which were liked we took all the best elements of those sites built wireframes to create a working model of the features wanted for the site. One of the biggest challenges was creating packages for the website that would make the site less intimating, and lead to an increase of sales of CCTV cameras.
Highlight of How We Helped Increase Revenue
Integrated Wholesale B2B Website Development
One of the main components of the project, Visol’s B2B system gave customers access to their specific pricing and promotions, an image-rich digital catalog, and inventory availability. Wholesale customers of Visol were able to place orders on their own time––on any device––without any back-and-forth of the customer service team creating a completely new source of revenue and profitability for Visol.
Dropship Integration Module with Different Membership Option
Around 27% of online retailers have adopted drop shipping as their primary method of order fulfillment. One of the main concerns Visol had was giving his B2B customer the ability to order directly through drop shipping without having to micro-manage or monitor the system. The dropship module allowed Visol to keep complete control of all systems without hassle. The dropship module – allowed suppliers to create and cancel requests, keep track of the drop ship process through notification emails, as well as give a detailed order listing page to both the admin and supplier. Creating a tier of dropship levels, IE) Silver, Gold, Platinum additionally gave the incentive to drop shippers to buy more in order to receive the incentivized discount.
Centralized Multi-Warehouse Management System
Our proprietary Warehouse Management System enabled Visol to run a highly efficient e-commerce operation. Giving the ability to organize, pick, pack and ship inventory with masterful efficiency and speed – all within a single platform. The created Warehouse Management System gave Visol the ability to save time and resources – while fulfilling customer orders quicker and more accurately than ever before. Another concern of Visol was picking and packing in the warehouse, our system filtered orders into picking batches and automatically found the shortest warehouse route – allowing pickers to focus on the job. All of these features of the custom Warehouse Management System lead to dependable warehouse management which ran like clockwork.
Multi-Channel Inventory Management System
Needing a way to keep inventory in sync, we built a system the automatically synced inventory across every store and marketplace – preventing overselling. The system worked that anywhere when a sale was made on the B2B system, a marketplace, warehouse or any of the multiple websites Visol’s inventory was updated automatically and on all platforms with all logic and safety stock concerned as part of the total. Everything is tracked in real-time with correct stock levels shown across all stores and marketplaces. Additionally, the system had full Knowledge of where the stock was located– broken down by aisle, shelf, and bin location. Giving Visol complete visibility and transparency of all inventory.
Integrated Logistic Integration like FedEx, UPS, USPS
Needing an integrated system to ship all orders that came through the multiple systems we created a complete system for Visol that allowed for both 100% accurate inventory and the ability to pick, pack and ship with precision. Our integrates shipping solution allowed shipping through companies including FedEx, UPS, and USPS allowing Visol to experience improvement in fulfilling all of his customer's orders as well as real-time shipping rates.
Order Prioritization Based on Shipping Selected
Sometimes setting a shipping option is not enough. Giving Visol the ability to use automated rules allowed for automated prioritization of each order as well as specialized instruction based on the type of order. This feature and functionality gave Visol the ability to create and automate instructions to the picking and packing team of how each order was to be processed based on the order type, shipping type, and the shipping address.
THE RESULT
Success was achieved in the development of the portal within 3 months both for B2B and B2C. We developed a business-to-business (B2B) e-commerce platform that enabled customers to place their orders directly with the manufacturer and avoid sending orders via email or fax. Additionally, the system gave customers the ability to dropship directly from Visol, into their own store. This system fully integrated with all of Visol’s business and process, including personalization modules, marketplace management, inventory management, and multiple warehouse management. The centralized elements of the system allowed for Visol to add on a completely new source of revenue as well as increase and better manage other aspects of the business.