Conversion Rate optimization (CRO) is the one of the most talked about subject in the e-commerce world. Some think it as magic wand. Wave it and lo! You get amazing conversions. They are dead wrong. It is not that easy.
Neither it is too complex like rocket science.
You need clear understanding of your e-commerce store. The different features and how to optimize them to maximize the conversion.
To do that you need some good CRO tools.
What are they?
Here are the 9 best CRO tools that you should not miss in 2016.
- Google Analytics
The King of Analytics
The famous, old Google tool that empowers you keep an Eagle’s eye on movement of visitors on your website. You know where they engage on your website, how long; their entry and exit points, the bounce rate, etc. The list is long.
You get crucial insights like cart abandonment, conversion rates and customer growth.
- Crazy Egg
The Heat Map Specialist
A great heat map tool that shows where your visitors are clicking the most on your e-store. The tool shows you those exact hotspots. The most clicked area appears the brightest and the least clicked the darkest in the heat map.
You analyze the heat map and place your most effective banner, buttons, CTA to maximize the conversions.
You can also zoom in and zoom out of the heat map to get clear picture of the targeted area. The compare feature allows you compare the snapshots of two different heat maps and see the effect of the change on the traffic flow.
- Unbounce
The Landing Page Expert
Landing page if done right creates a great conversion funnel that buyers rush through. If your landing page is giving you conversion nightmares, try Unbounce. An easy-to-use landing page platform to create a great landing page with any IT support. Create dedicated landing page for web store. It can be a product page, homepage with web responsive design for your mobile users as well.
With Unbounce, you carry out A/B testing. Put new ideas into your new landing page and click the publish button in the tool to get the real-time data.
- Optimezly
Automate Testing and Experimentation
Optimizely allows you to do multi-page, multivariate and A/B testing to uncover visitor insights.
It has features like easy-to-use dashboard, multi-device and multi-platform testing and visual editor. They make it easy to use the tool without need of technical finesse.
You place a single line of HTML code into your site and start using software to its full capabilities.
- Clicky
The Real-time Web Analytics Specialist
Clicky empowers you to see everything that your visitors do on your website in real-time. Just like Google Analytics does. Track all visitors against their email ID; view their history, create and attach custom data to each visitor. Clicky allows you to create heat maps of your standard webpages, visitor sessions on segmented basis. All heatmaps are in real-time. The uptime monitoring feature alerts you when majority of servers agree that your site is down.
- CRO Monitor
Outsmart your Competitors
CRO Monitor keeps tab on the on what CRO changes your competitors are making. The software takes screenshots from different IP addresses at scheduled time. It then compares them and sends you the changes made. You keep track on your competitors CRO from your dashboard!
It is web responsive and works smooth on desktop, laptop and mobile.
By default you get 3 watchlists, 2 URLS and 2000 MB of storage.
- Qubit
Powerful Real-time Analysis and Personalization
Use the tool top decide what all visitors qualify for the recovery efforts. The criteria is data like basket ads, onsite search, product views and the forms completed.
You need all this information before you send out an email to halt in an impending exit with an irresistible offer.
Qubit gives you deep insight into real-time behavior of the visitors on your website. You reduce the cart abandonment rate.
Use behavioral data, purchase history and browsing interests of visitors. Reach out to the right people at the right time.
Use the visual editor to personalize your messaging based on the knowledge from the prior visits or from where they are coming. Do that at every touchpoint and across different channel, seamlessly.
- Clicktale
Complete Analytics under One Roof
Clicktale reveals to you what’s working and what’s not working in your conversion funnel. You can see what your visitors do as they leave and figure out the best way to get them back and improve the conversion rate.
Use features like side-by-side view, individual session’s replays, and advanced filters. Get complete view of entire funnel to collect the data as you test hypotheses about your funnel in a fly.
Use features like side-by-side view, individual session’s replays, and advanced filters. Get complete view of entire funnel to collect the data as you test hypotheses about your funnel in a fly.
Get new insights about visitor actions in the conversion funnel. Optimize it to generate a better conversion rate.
Use to the heatmaps to map visitor actions like Mouse move, Click, Attention and Scroll-check.
- Survey Monkey
Uncover the Hidden Conversions
One of the best online customer survey tool available for free (the basic version).
You survey your target market. Custom design you own survey, pick your own audience and see the responses.
Shoot out the survey to your audience through web, mobile or social media.
Get real-time results and take smart decisions based on them.
Use it to email slightly longer surveys made up of 15 questions.
This tool you can put to good use to unearth the hidden conversion issues because your users have the best eyes to point them out. It works best if you already have a good email subscription base of your users. It is a no big deal, you can accumulate that over the time.
Conclusion:
E-commerce is a highly competitive arena and to stay ahead in the race your store has to convert more efficiently and at a larger rate. The above listed 9 CRO tool provide to actionable insights based on the real-time testing and data aggregation. Based on it, you take informed decisions. The result is, you push up conversion rates.
