About
eLighters.com offers the best selection of superior quality lighters and smoking extras from many prominent brands. Established in 1999 eLighters provides more than 3,000 items for sale, and this number increases each year with our introduction of new lighter models as well as smoking accessories. As the biggest online retailer for lighters as well as smoking accessories, eLighters have items from popular brands including Visol, Colibri and Zippo.
Pain Points
Elighters offered products with engraving. Simply presenting engraving fonts is indeed not sufficient as a font's appearance in an engraving is distinct.
Engraved personalized items are the highest selling products, but they have optimal customer dissatisfaction. Consumers cannot see engraving effects, therefore what they imagine and what they get-- sometimes are different.
The Challenge
eLighters required a new generation site with a unique feature that sets them apart from various other online lighter retailers. The function is to offer engraving choices with different fonts and effects for a broad selection of engravable lighters as well as smoking accessories. Provide the capability to produce personalized gifts while providing superior customer service as well as reasonable prices to the customers. eLighters needed to create a custom solution from scratch which would both boost business effectiveness and improve growth past the stagnancy that they had been experiencing the last few years.
The Technique
Thoroughly understand and grasp the situation along with eLighters business processes for developing a solution that would improve without modifying the internal system, the extensive questioning was carried out by all teams. These teams featured business analyst, design, and development.
It was the first time when we had accepted the challenge to produce online engraving proof. It was a difficulty to utilize unique engraving fonts on the Yahoo store platform. We discovered an alternate way to use special fonts.
Thinking about the ideal retail environment the UX and UI had to be rebuilt from scratch to accommodate the appropriate consumer with effective implementation of Engraving tools for Laser engraving & Monogramming which consumer can see real-time.
A customer has offered all special fonts and actual engraved sample-- that assists us to view the digital outcome with a real Engraved Sample.
The feature of How We Helped Increase Revenue
Real-time/exact viewing of engraving.
Client faced increasingly more problems each day for the engraved personalized items. Personalized products are not returnable therefore eventually consumer loses trust in eLighters.com.
Fast Implementation.
The first solution took around a month and next to improve Solution we finished in just 15 days.
Enhance Customer Happiness.
Enhance consumer satisfaction rate and decreased client's unrest for the engraved product.
Increase Sale.
As quickly as we introduce this engraving tool, it decreased client unrest up to 88%. Also, boost revenue by 24 percent.
THE RESULT
We built an e-commerce site with the newest technologies available for a tailored solution. Utilized Flex to give Solution and eventually it's improved with technological enhancement-- HTML5, Angular and JQuery.
Furthermore, the engraving tool provided consumers with the capability to view how precisely their product can appear alike from the product page itself (before ordering). We have put three diverse set of alternatives for engraving tool such as Easy engraving, Monogram as well as Laser Engraving. Each one has multiple sets of results as well as fonts.
As a result
- Pleased Consumer
- Minimized Consumer complaints
- Enhanced Sales
- Unique on-site tool to make an unforgettable visit.
eLighters are so delighted with us that we have a terrific business together for ten years. They have enhanced their sales through a personalized tool which is custom-made for them.
