CCTV Security Pros supplies security systems to over 50,000 customers, including government agencies and some of the largest companies in their respective industries. CCTV Security Pros security systems can be found in automotive dealerships, chain restaurants, hardware stores, hotels, and even courthouses.
The goal of the project was to generate more sales, with a focus on SEO, PPC, and social media. CCTV Security Pros needed help in developing an upgraded website that would work congruently with the large PPC campaign on Google. They wanted to partner with a technical partner that could serve as a long-term resource for in updating resetting and renewing the website. Development was to maximize our efforts in PLA [product listing ads], PPC [pay-per-click], online ads, and affiliate marketing to grow the brand as well as increase revenue from e-commerce and email marketing. Enhanced social media presence, was also a goal of the development. This all centered on making the website the hub of these online marketing and brand-building strategies.
First, we worked with the client to create a list of goals and wanted features, we then outlined the concept and desired flow. After that was completed we went through the features and look and feel of other websites which were liked we took all the best elements of those sites built wireframes to create a working model of the features wanted for the site. One of the biggest challenges was creating packages for the website that would make the site less intimating, and lead to an increase of sales of CCTV cameras.
To increase visits and traffic to the website as well as decrease costs of Google Shopping and paid ads we implemented custom wide promotion tools the benefits of these tools included: Making PPC ads more attractive to buyers giving them more incentive to click creating an increase of traffic to the CCTVSecurityPros website. The added extension additionally clearly stated the nature of the promotion before the promotion was clicked on, pre-qualifying potential customers and leading better and higher converting traffic.
CCTVSecurityPros has a large collection of product manuals, to ensure that all product material was centralized in one place we created a custom product management system to manage all product information including item numbers, references, catalogs, SKU data, images and videos, translations, localizations, documentation, etc. This led to a huge increase of CCTVSecurityPro’s time and energy as it saved time both in data entry and looking up information such as product specs, and manuals. Displaying information on directly on the website also led to a better customer experience as it gave all product information in one centralized page.
To increase exposure to CCTVSecurityPro’s products we created a dynamic connection between the e-commerce store and the Facebook shop, connecting CCTVSecurityPro with billions of Facebook users from across the globe. The integration through bigcommerce allowed an automatic sync between product information from the CCTVSecurityPro store to Facebook, allowing for any changes made on the store to be updated to Facebook automatically. This allowed for a higher exposure, increasing both sales and conversions of the CCTVSecurityPros store.
In addition to the CCTVSecurityPro product management system having the ability to add product manuals and spec sheet, the other biocommerce customization we created was the ability to add relevant videos. This proprietary custom video management helped to retain customers as relevant video and product information provides store visitors with the dependable product information they need, building buyer trust and leading to higher conversions.
To increase customer trust in the website as well as traffic and organic click-through rate we create a review system to the CCTVSecurityPro website. This review system had two parts, the first an automatic reminder to remind previous customers to leave a review on the website, this lead to a direct spike in customers leaving reviews. The second part of the system automatically created a rich snippet on each of the product pages creating a value-added “teaser” to each of the product pages showing review information, leading to a higher search engine relevance, rankings and click through rate.
By giving customers the ability to pay through Amazon Pay through the bigcommerce API integration, it allowed for faster checkout and a higher amount of sales by drastically speeding up the checkout process for Amazon customers. As well as adding credibility and perceived security to the CCTVSecurityPro store by having the option to checkout through Amazon Pay.
Creating features which worked alongside the large budget PPC, created almost immediate results in the PPC account. The outcomes from our work allowed the company to perform better then the company has ever performed. The organic, and SEO efforts of the company will allow the company is gaining enough momentum to make CCTV Security Pros less dependent on PPC in the future. We expect SEO revenue to match or eclipse PPC revenue in the next year. The work done has created an ROI for CCTV Security Camera Pros and will continue to generate a positive ROI for the company.
